Well, it looks like Starbucks is deciding to change things up again with a new logo. I believe their old logo was much more solid and identifiable, but does Starbucks really need to let everybody know who they are anymore? In my opinion, the new logo is cleaner and more simple, but who knows if the change was worth the money. Here's a quote by Howard Schultz I found when reading this Comcast article: http://bit.ly/gJuH70
"What is really important here is an evolutionary refinement of the logo, which is a mirror image of the strategy," said Howard Schultz, CEO of Starbucks. "This is not just, let's wake up one day and change our logo."My first reaction to seeing this logo: "Oh my god what have they done?! It feels so empty and unfinished!" However, after thinking a little bit more about that quote and thinking about what other great brands have done, simplicity does seem to be the trend and evolution that Schultz was referring to. After reading an article by Thomas Stringham in Ad Age ( http://adage.com/smallagency/post?article_id=148060), his examples of Apple's trend towards minimalism in its logo convinced me that it was more than likely worth it for Starbucks to follow this trend as well.
What do You Guys Think? Was it Worth the Investment?
This looks like it might be part of your current curriculum. Nice work!
ReplyDeleteYes, great move. now they will be able to bring back the other logo's on promotions and retro anniversaries
ReplyDeleteThanks for the input, Anonymous. That's a great idea that I didn't think of and definitely opens more doors for Starbucks.
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