Beer Brand of the Week: Heineken!

Of all the famous beer brands that pour their funds into advertising (maybe a little pun intended), here's the beer that I think is doing the best job at the moment, and here's why.

Heineken is positioning themselves as different than other beers, more classy, cool, and superior. This ad is a prime example of that.

• Going viral, top 2 on the charts according to Advertising Age
• Choosing not to advertise in football commercials, straying away from lower price beers such as Budweiser and Coors
• The party in this ad is full of dressed up, upper class people yet still provides humor that is different from other beer commercial

Why is it important for Heineken to position themselves away from other beer? 

• Almost all beer brands have the same associations (beer + football), target audience, and personality
• Having all the same brand attributes aside from taste will only lead to a price war, especially amongst college students or others in a down economy who are willing to sacrifice taste for price

Which beer do you think has the strongest brand image? Enjoy this ad and let me know what you think of it. It's pretty funny!