Mini Vs. Monster

Here's an awesome brand that we never seem to talk about in school, Mini Coopers!!! Minis serve a niche of people and have a very strong following, almost cult like. This is a tribute to my best friend Ashley, who finally got her dream Mini.

Once you own a Mini, you become a part of a strong community of people. Similar to motorcycles, it is customary to wave to fellow Mini drivers when you pass by each other. According to the Mini website, these cute little cars must also have a name! Ashley's new car, for instance, is named Zippy. Mini Cooper also offers several ways to customize your car to the way you like it: Bar codes so they're toy-like, British flag paint jobs, you name it. Anyway, I think they have an excellent marketing strategy because they've made Minis into more than just a car, but more like a toy, pet, or something to cherish. Finally, a car company who is doing something different from everybody else. I don't know about you guys, but I'm sick of Toyota, Ford, Chevy, and other car ads.

Going with that emotional attachment idea, the above video is the final cut of their latest campaign: Mini Vs. Monster. It's kind of a funny and ridiculous ad, and I think people will be slightly confused at what they're trying to achieve. The way I interpret it is that they are trying to show how emotional people get over the well being of cute little Mini Coopers, which provides value that they are a car worth saving. In most monster truck contests, people hope for a little destruction! Watch the video and let me know what you think :).

Do you know any Mini lovers who have stories to share? Do you think the new campaign will be effective? I'd love to hear your thoughts.