Comcast!..Or, Xfinity?
This has to be the longest readjustment to a name change ever. There are STILL Comcast vans driving around out there as well as Comcast advertisements. This name change has been taking months to actually go into effect. It's doing nothing but confusing people. Here's a quote from The Philadelphia Inquirer that I found from the Seattle Pi Blog: http://bit.ly/9ciNzu
"This re-branding comes as Comcast has struggled to rebuild its reputation because of poor service and problems with its network that resulted in telephone and Internet outages. Its customer-satisfaction rating is among the lowest in the industry, but it has improved slightly in the last year."Here's an idea. Instead of trying to mask the terrible reputation that you've created by changing names, actually fix the problem with customer service! It would make sense to change names if this change were taking place but let's face it, most people are still not happy with Comcast's service.
My suggestion for Comcast? I believe that they should focus their assets into training and encouraging better customer service amongst their employees, and then going a step further by advertising their efforts once they have made an impact. An example similar to this would be Dominos Pizza, when they finally came up with a recipe for pizza that didn't taste like cardboard. They advertised their new and improved pizza. Perhaps after that it would have made sense to roll out with a new name, the new and improved Comcast.
As for the choice of the name Xfinity, don't get me started.
What do you guys think of the name change? What brand is annoying you the most right now?
Now that you bring it up, I really don't like the whole name change of Comcast. For the longest time I thought they were two different companies. They need to do some PR and just come out and say they are now Xfinity.
ReplyDeleteI agree. I understand trying to work it in so that way people don't get too confused, but with their advertisements it just comes off as if xfinity is a product of Comcast, or a branch, not a complete name makeover.
ReplyDeleteYeah that is what I thought too. After i figured that Xfinity was the same company, I thought it was a new branch of Comcast not their new name.
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