When Product Placement Goes Too Far

I've always thought that product placement is an excellent way of showcasing and advertising a brand. Sometimes it hardly feels like you're being advertised to, which definitely allows you to more comfortably receive the message. However, when product placement becomes blatantly obvious and overbearing, it's just flat out annoying and companies should be very wary of annoying their customers.

Take The Biggest Loser for instance. They started off using product placement very efficiently. The trainers would often show the contestants and therefore the viewers how to best live a healthy lifestyle through the products being placed by advertisers such as Subway, Yoplait, Ziplock, Extra Gum, 24 Hour Fitness, etc. As the seasons progressed, it got worse and worse, to the point where I don't watch the show anymore. Almost EVERY episode without fail, the contestants would be treated to Subway for dinner, or set aside to be talk about using Extra Gum to cure their snack cravings. EVERY episode. In order for The Biggest Loser to maintain its powerhouse ability to place products in its show, they need to find ways to more smoothly integrate the products.

Any over the top product placement irritate you guys?