You may or may not have already read my old blog , but I once wrote about the Coke "Happiness Machine" being one of my favorite viral campaigns. Now, the "Happiness Truck" has followed up as the sequel and I thought I'd share my thoughts on this video.
I love it! Not only does it continually enforce Coke's core brand idea of bringing happiness to everybody, it also shows how Coke has grown over the last several years internationally. Coke is showing that brings happiness to ALL of its customers, not just in America.
On another note, this is such an amazing idea for guerrilla marketing, and I believe that Coke does this better than energy drinks (Red Bull, Rockstar, Monster) that normally excel in this category. When an energy drink company shows up at a college campus, it's expected to get free energy drinks and that's about all. No extra feeling other than "sweet, free Red Bull" is derived out of it. Coke's Happiness Truck spreads the word and happiness throughout wherever it goes. It would be great to do videos of them doing this in each country they operate in, to really generate some buzz.
What do you guys think?
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