The Amazing Tim Tebow: Will His Brand Last?

What is SO great about Tim Tebow? 

Well, that was the first question that came to my mind when I started witnessing the excitement amongst my fellow football fans when the Florida Gators quarterback was picked up by The Denver Broncos. I don't follow college football, but I was born and raised a die hard Broncos fan so I follow the NFL very closely. How painful that is to say after this season is beside the point. Anyway, throughout the football season, Tim Tebow was in the spotlight without even being the starting quarterback. This 23 year old rookie has achieved the following on top of all his awards playing college football:

• He has the NFL's top selling jersey
• 88,277 Twitter followers (That's more than Tom Brady)
• "The Davie-Brown Index, an independent marketing research tool, found Tebow to be more appealing and more of a trendsetter than Tom Brady, Brett Favre, and Tony Romo."-The Bleacher Report (http://bit.ly/h2dx2q)
• Current Endorsements: Nike, EA Sports, Jockey (http://bit.ly/h2dx2q)

How on earth can a rookie quarterback in the NFL be so popular? Some say it's the way he conducts himself on and off the field. Raised in a Christian family, he has followed his belief in all aspects of his life. Even though he has sored in popularity and still hasn't been given a starting position, he still remains humble and helpful to his teammates. He also started his own foundation (http://www.timtebowfoundation.org/) to help disadvantaged children. If you went to this website and saw what it was about, you'd probably fall in love with him too. 

Basically, Tebow is a genius at applying successful branding strategy. His strategy is relevant to all sports fans because after all the recent scandals in all the professional sports (Tiger Woods, Michael Vick, Brett Favre, Ben Rothlisburger), people need a good person they can trust and root for. He sticks to this brand strategy by refusing sponsorships that would distract him from football. Finally, he gets involved with the community through his foundation, and personally using social media to let his fans in on his life. 

My Concerns: Can He Keep This Up?

• Once he does get playing time, he needs to be able to prove himself on the field as a professional quarterback and live up to all the hype.
• He MUST remain humble and not become another disappointment like Michael Vick or Tiger Woods

As a Denver Bronco fan and sports fanatic, I sure hope so. 

Do You Think Tim Tebow is Overrated or Does He Live Up to the Hype?