A Key to Success that Some Brands Forget

This blog serves as a follow up to my ranting blog on Desert Sun. In that post, I talked about how several companies tend to focus on short term gains such as bringing in first time customers, but often fail to keep their customers happy and wanting to come back. Without happy and loyal customers, you're sure to have a weak brand that won't last. 

While I was prepping for my week in the sun in Hawaii, I became a customer of Seattle Sun Tan, a brand in the tanning world that is continuing to grow in popularity. What's their secret to success?

First, they are using all the newest trends in marketing effectively, including strong social media promotions and QR codes within and outside their stores. Most importantly, however, they treat their members right! They have random free tanning days where they celebrate their members, have a lotion of the day, reward customers on their birthday, and so on. It's little things like that that count and create a strong relationship, making a customer think twice about switching brands. 

What brand keeps you coming back for more?